Product Life Cycle

Product Life Cycle: stages that product goes through - introduction, growth, maturity and decline. this is a graph that is used to track where certain products are.

Extension Strategies:  improving a product when it is about to hit decline, a way of extending the products life span by widening the products range.

Market Share: how much of the market a business controls

Product Range:  range of products

Market Growth: growing in the market,

Boston Matrix:  a way of categorising products, it falls under 4 categories - rising star, problem child, cash cow and dog.

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