Product Life Cycle
Product Life Cycle: stages that product goes through - introduction, growth, maturity and decline. this is a graph that is used to track where certain products are.
Extension Strategies: improving a product when it is about to hit decline, a way of extending the products life span by widening the products range.
Market Share: how much of the market a business controls
Product Range: range of products
Market Growth: growing in the market,
Boston Matrix: a way of categorising products, it falls under 4 categories - rising star, problem child, cash cow and dog.