To stop duplicating of content in SEO a new tool named URL Parameter Handling Tool has been launched. This tool comes under Google’s Webmaster Tools and checks that website owners create more dynamic URLs. Google’s URL Parameter Tool shows that how a specific parameter changes the content and how a search result takes it to the different levels of parameters. From customizing your search ids to organizing your shopping results with changeable color, size and price.

These URL Parameters come as a challenge for SEO. Search engine takes every URL as a different page and index it in the search results. URL Parameters make the same content appear on different pages. They work as an offender for duplicate content.

These are the challenges that SEO deals with while indexing the URLs.

How to deal with duplicate content that appeared due to these Parameters

You can use these methods to deal with duplicate content that appeared due to these Parameters:

- Robot.txt blocking: You can remove or block pages by using Robot.txt files.

- Canonical Meta tag: If your website has the same content as other websites, it will give you control to return in the search engine results pages.

- URL rewriting: URL rewriting means modifying the way it appears in the browser.

- 301 Redirects: Once you’ve changed the URL you want the old URL 301 redirects to the new.

- Noindex meta tags: Noindex meta tag prevents a page to be listed in Google’s page index.

Google Webmaster Tools’ New Parameter Tool

To find Parameter Tool click on Site configuration tool and you will get a dropdown menu. URL Parameters appear at the bottom of the dropdown list. Once you have located URL Parameters in your Webmaster tool you will see a list of parameters already gathered and awaiting. Large websites have hundreds of parameters whereas smaller websites have only a few URL parameters. URL Parameter Handling Tool tells Google the role and importance of various parameters.

Explaining your parameters

Google gives you several parameters options based on the importance and the role you’d want your parameter to play.

If you want to know that if this parameter changes content that you are using currently, it gives two choices yes and no. If you select ‘Yes’ a set of options will appear and enable you to further describe that parameter.

If you select ‘No’ spider will crawl and index that current page only.

Here are the options that show how this parameter influences page content.

Sorts: Changes the order in which content is presented.

Narrows: Determine the set of content displayed on a page.

Translates: Display a translated version of content.

Paginates: Display a specific page of a long lasting or article.

Other: Changes content in ways other than those described above.

You can signify which parameters Googlebot should crawl to these options:

Let Googlebot decide

Every URL

Only URL with use defined value


These options give you choices on how Googlebot should crawl the page. If you are running business online and looking to optimize SEO services and Google’s Webmaster Parameter Handling Tool, you can contact us at