The Rising Trend of On-Demand Internet Streaming
If you take a close look on the latest trends in technology, you’ll find that gone are the days when people had to buy or rent DVDs from video shops. Watching DVDs is nearly becoming outdated. Today, more people prefer video/movie streaming over DVDs and Blu-Rays because of convenience and affordability. However, this is just the tip of the iceberg.
The more shocking truth is watching videos on the Web is now starting to crush TV viewing in many countries. According to Nielsen, around 180 million people in the U.S. watch TV shows and movies via online streaming. While more people still watch traditional TV, this number is already pretty much half of the overall TV-viewing population. The online video boom can never be denied as it continues to penetrate more households as the years go by.
• Streaming versus DVD viewing
New evidence shows that today, more and more people are streaming videos than they are watching DVDs because of the growing number of websites and mobile apps that allow video movie streaming to computers, smartphones, televisions, and gaming consoles, among others. Recent studies have found that soon, video streaming will exceed DVD viewing due to the increase in online subscription services such as Netflix and Hulu. DVDs and Bu-Rays will continue to decline as more consumers switch to the Internet for their viewing pleasure.
In 2011, disc viewing was at approximately 2.6 billion while video movie streaming was at around one billion. Online movies have grown by a whopping 135 percent in 2011 as online video streaming subscription services accelerated rapidly. The tremendous growth in online viewing was mainly due to Netflix, Amazon Prime, as well as Hulu, which offer online users unlimited access to movies for a monthly or yearly subscription fee. What’s more, most internet on-demand video streaming services are compatible with many other gadgets such as smartphones, tablets, and gaming consoles.
In the United States, it is expected that more people will pay more for movie streaming subscription than on DVDs and Blu-Rays in the coming years, and some analysts say this might be the beginning of the end for the DVD era. While DVDs are still a vital part of the film business, the worldwide migration to the Internet for movies will soon kill the business of physical discs.
• Streaming versus TV viewing
If DVDs are in trouble, so is television. The tremendous success of online streaming websites such as YouTube has helped open the door for those who want easy access to videos and movies over the Internet. According to comScore’s 2012 US Digital Future in Focus report, in December 2011, Americans streamed around 43.5 billion videos, which is up 44 percent since December 2010. It was also found out that approximately 105 million Americans now stream videos online each day, which is up 43 percent
from the 73.7 million streamed videos in 2010. This shift is believed to be largely driven by YouTube.
Other independent statistics services also show more or less the same results, with some additional interesting numbers. Other key figures on video movie streaming show the following: on average, people watch about 239 videos every month, with average video lengths lasting from 5 minutes to a little less than 6 minutes. This indicates that there is now a willingness on the part of some people to view longer forms of content. Moreover, video advertising volume is increasing on a quicker pace than the total number of streamed videos. There has been an increase on the ratio of video ads as against other forms of videos, growing from 12.8% to 14.1%.
YouTube and Netflix are perfect examples of services that keep pushing more people to watch videos and movies online. The choice offered by such platforms is undeniably exciting and promising - it’s no wonder that more and more consumers consider video movie streaming as the number one alternative to DVD and TV viewing. Experts cannot predict the exact year that will be the final nail to the coffin of DVDs and television, but they sure know that it will be soon.