Apple: Get a Mac

This campaign was launched to highlight why the Mac computer is better than a PC. The objective was to create awareness of the features Mac offers and get people talking about their product.

Bullying with Humor

This campaign was effective because it demonstrated that "bullying" another company could be done correctly using the right technique. In the past other companies have failed to link proper criticism with humor. After this campaign was launched, it transformed media by the ability to directly criticize another company in an appropriate way.   

Highlighting Mac's Advantages

In order for Mac to highlight their advantages, they had to compare the pros of Apple with the cons of PC. This was effective because it was able to show that Mac products are more high tech and have a better foundation of how they were built.  

Created Viewers

Apple used a trail of short videos through sources like Youtube that were released weekly, bringing users back to view the humorous videos. The humor was able to reflect on different personalities of groups of people which created popular trends such as blogging. They linked it to social media, which was on the rise, creating a new generation of Mac users.

Comment Stream

View Older Posts
2 years ago
0

I have hade a lot of positive experiences with Apple. They are always finding new and creative ways to advertise their product.

2 years ago
0

If I worked on the current marketing team for this brand, I would bring back the campaign by using the hashtag #getamac. By getting this trending on social media it will spark the purchasing of apple products.

2 years ago
0

If I worked on the current marketing team for this brand, I would bring back these videos as short advertisements on Apple's most popular apps. -Sam Merrick

2 years ago
0

if i worked for apple i would also try and bring them back because i remember how catchy they were to watch and made me always want an apple product. -Jordan Olken

2 years ago
0

@smerric7 I think this is a great idea, they are short and funny and apple users would love them.

2 years ago
0

I remember my parents enjoying this campaign and because of the ad I know in my family we have switched from a PC to a Mac- Rachel Marks

2 years ago
0

@AniIpjian Yes I agree because Apple always stays up to date with the most popular forms of advertising, such as social media and television commercials. -Shannon Will

2 years ago
0

@Jolken5 I agree, I think these commercials should be brought back to show how great and the good things about a Mac over a Pc

2 years ago
0

I like how Apple always is coming out with funny and also unique ways of advertising that keeps their market engaged!

2 years ago
0

@smerric7 I think that would be a great idea because it would refresh people's memories about what Apple is all about.