Cadbury must be cost effective as this will make sure they don't over spend and it also means that they will save money in the long term.

Newer machines can help produce products in more time which will lower costs and will also increase profit.

Cadbury can reduce its workforce but still produce at the same level by making  a purchase in robotics, this therefore will save them money in the long term and they may even be able to produce more products then before.

Cadbury does use robotics as its cheaper in the long term then employing workers also they work at a faster rate which means they produce more products and they earn more profit.