Dylan A. Rath
The characteristics of this poster are really good, except the lack of color. The large font size, which is also bold, in an "empty" space grabs the eyes attention. The title catches our eyes because our eyes are first attracted to the biggest on what we are looking at. Along with large font size there is a shocking image in the background, shocking as in the world in front of them is destroyed. As shocking as the background is, it also creates mystery. We as humans are curious, we don't like not knowing things. So to make the mystery no longer a mystery, we go and see the movie. To help add to the mystery, the type of font gives it a dangerous or damaged look to it. Just in case you didn't know (I think you might), the world of "The Road" is a post-apocalyptic place, where only very few people have survived, among those few are a father and his son who fight the cold, hunger, disease, cannibals and other survivors everyday in the hopes of finding a safe haven.
The Way shows are viewed and marketed
The way people view their shows are tied between actually watching it on t.v. or watching it on a streaming device, like Netflix. Most of the time a streaming device doesn't get the rights to stream a series until the owners of the show say it's alright to, which isn't until sometime after that particular season or series has ended. And then there is DVR, where the audience is able to record their shows and watch them later. This problem is really hard to deal with. For problems that can be solved, make the airing of the episode a "don't miss event". Or for online viewing, don't allow people to skip commercials, which are the things that make you money. Making the episode unavailable until a certain amount of time after the original airing is another strategy, it works because no one wants to miss an episode of their favorite show and then have to wait a couple weeks inorder to watch it.
My reaction to Artifact
"A fair deal?" To me, in my unprofessional opinion, a fair deal would be that the group that made the music gets at least 40% of the revenue from everything, the label should get 60% of the revenue to help pay for propaganda, producing, and advertising.
"Why do artists still sign with major record labels?" Artists still sign with major record labels to get their name out there. As individuals, artists can't really get their name out. With just the basic costs alone the artist would run out of funds in a matter of weeks or maybe months, either way it will happen.
"Do the artists know that the deals are unfair?" I think the ones that do know are the ones in those unfair deals