Old Spice- The Man Your Man Could Smell Like
It was launched to increase old spice's sales and to target men's body wash instead of the normal women body wash. The objective was to change the way people thought body wash.
Old Spice effectively used Social Media
This picture is the man that changed the thought of body wash for the 21st century. The Old Spice commercials interacted with responders by making separate skits to answer their questions. In those skits, he talked fast and was very spontaneous when he was in the commercials. He made the commercials very funny and it was very simple to remember the commercials.
Funny and Entertaining
Here he was showing how "manly" he is when he uses the Old Spice body wash. This was an effective way for people to remember the brand by having the commercial funny and entertaining. He always used props and different scenes while he was talking about "your man".
Major Commercial to target Men's body wash
Old Spice wanted to change the thought of Body Wash from women to men. So what they did was make a "manly" commercials about body wash. The commercials also indirectly targets women because the women buy men their body wash. So now women will remember these commercials that are connected to mens body wash.