Old Spice- The Man Your Man Could Smell Like

It was launched to increase old spice's sales and to target men's body wash instead of the normal women body wash. The objective was to change the way people thought body wash.

Old Spice effectively used Social Media

This picture is the man that changed the thought of body wash for the 21st century. The Old Spice commercials interacted with responders by making separate skits to answer their questions. In those skits, he talked fast and was very spontaneous when he was in the commercials. He made the commercials very funny and it was very simple to remember the commercials.

Funny and Entertaining

Here he was showing how "manly" he is when he uses the Old Spice body wash. This was an effective way for people to remember the brand by having the commercial funny and entertaining. He always used props and different scenes while he was talking about "your man".

Major Commercial to target Men's body wash

Old Spice wanted to change the thought of Body Wash from women to men. So what they did was make a "manly" commercials about body wash. The commercials also indirectly targets women because the women buy men their body wash. So now women will remember these commercials that are connected to mens body wash.

Comment Stream

2 years ago
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Many other advertisements have a catchy theme that attracts the viewers eye and ear. It makes them remember it for a long time and this style is common in many advertisements so Old Spice did a great job of this. -Justin Stark

2 years ago
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These commercials always stand out as they are really catchy and they are really bold.

2 years ago
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I remember when these commercials came out and my brother had showed me one on YouTube because of the comedy factor. The commercials really hit home with the audience members it was trying to reach.- Kylie Kirsch

2 years ago
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@Jstark6 I agree with you on this because I know a lot of people who like watching the commercials because they are entertaining. -Casey Kirby

2 years ago
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This campaign was really tailored to the target audience and did a great job of effectively reaching them. - Zach Sherman

2 years ago
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I thought this campaign connected with pop culture because people are very aware of their appearance and smell. -Eric Page

2 years ago
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I agree with Zach because people know the brand

2 years ago
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i remember watching it on commercials and it was a bit more entertaining than other commercials