Parts of a Newsletter

How to put together your newsletter layout from these parts

A newsletter can be constructed of many or just a few parts.

Most newsletters will have at least a nameplate, body text, and headlines but usually there will be many more of these twelve parts of a newsletter layout.

Nameplate
The banner on the front of a newsletter that identifies the publication is its nameplate. The nameplate usually contains the name of the newsletter, possibly graphics or a logo, and perhaps a subtitle, motto, and publication information including Volume and Issue or Date. The nameplate is set off by a border or is enclosed in a box.

Body
The body of the newsletter is the bulk of the text excluding the headlines and decorative text elements. It's the articles that make up the newsletter content.

Heads, Titles Create a heirarchy that leads the reader into the newsletter content.

  • Headline - After the nameplate, the main headline identifying each article in a newsletter is the most prominent text element.
  • Kicker - Often seen in newsletter design, the kicker is a short phrase set above the headline. The kicker can serve as an introduction or section heading to identify a regular column.
  • Subhead - Appearing within the body of articles, subheads divide the article into smaller sections.
  • Running Head - More familiarly known as a header, a running headline is repeating text - often the title of the publication - that appears, usually at the top, of each page or every other page in a newsletter layout. The page number is sometimes incorporated with the running headline.
  • Continuation Heads (see #8 below)

Page Numbers
Page numbers can appear at the top, bottom, or sides of pages. Usually page one is not numbered in a newsletter.

Bylines
The byline is a short phrase or paragraph that indicates the name of the author of an article in a newsletter. The byline commonly appears between the headline and start of the article, prefaced by the word "By" although it could also appear at the end of the article. If the entire newsletter is authored by a single person, individual articles may not include bylines.

Continuation Lines
When articles span two or more pages, a newsletter editor uses continuation lines to help readers find the rest of the article.

  • Jumplines - Also called continuation lines, jumplines typically appear at the end of a column, as in continued on page 45. Jumplines at the top of a column indicate where the article is continued from, as in continued from page 16.
  • Continuation Heads - When articles jump from one page to another, continuation heads identify the continued portion of the articles. The continuation headlines, along with jumplines, provide continuity and cue the reader as to where to pick up reading.

Pull Quotes

Used to attract attention, especially in long articles, a pull-quote is a small selection of text "pulled out and quoted" in a larger typeface.

Photos / Illustrations
A newsletter layout may contain photographs, drawings, charts, graphs, or clip art.

Mug Shots - The most typical people photograph found in newsletter design is the mug shot — a more or less straight into the camera head and shoulders picture. Also known as a headshot.

Caption - The caption is a phrase, sentence, or paragraph describing the contents of an illustration such as a photograph or chart. The caption is usually placed directly above, below, or to the side of the picture it describes.

Photo Credit Line - Similar to the byline for an article, the photo credit identifies the photographer or source of the image. It may appear with the photo or be placed elsewhere on the page, such as at the end of an article.

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