Nike+

These ads were launched to create awareness of new technology and the Nike fuel band

Nike becomes a leader in its industry

Nike becomes one of the first companies to combine clothing and technology and advertise using the combination.

Nike connects well with people and becomes embedded in culture


Technology becomes a major part of people's lives and having the ability to track their fitness becomes very popular.

Nike's technology and ads influenced future campaigns


People become aware of the ability to share exercises and campaigns become more focused on technology. Influences other companies to advertise with new technology.  

Comment Stream

2 years ago
0

This is very similar to the Subservient Chicken advertising campaign because it was one of the first that was shareable because of its attachment to social media. That seems to be a common factor between these innovative advertising campaign. 👍

2 years ago
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If I was working on this campaign I would use the go pro to show this tool in action, which will display it's cutting edge technology.

2 years ago
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I agree with Brad, I think the go pro would give you better angles on things. It would work well with this campaign as well, since there's a lot of action.

2 years ago
0

I remember the first time Nike released this product. It was a top seller for a while and gave them even more popularity. It boosted the pop culture a lot. -Justin Stark

2 years ago
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I too remember when it was released

2 years ago
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I know it has effected pop culture, because I see many of people outside of school and my life who wear them. Many of my friends wear them

2 years ago
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I also agree with the idea of using a Go Pro to showcase Nike's products. I believe Nike would be able to start a trend if they created something like the Nike Run app where Nike cost omers

2 years ago
0

Customers could showcase them using their Nike products*

2 years ago
0

Going off of the GoPro idea, it could also be a promotional deal where you would be able to control the GoPro from the watch

2 years ago
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I have had many positive experiences with this brand because nike is a well made and favorable maker of sports apparel.-Cody King