All About Apple
Educated facts and opinions from a passionate entrepreneur at heart
by Prateek Sahay
You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.
I want to assert that I am no Apple fanboy. I'm not one of the millions who would "buy anything if it's shiny and made by Apple." Instead, I simply enjoy observing interesting marketing tactics and learning from their successes or failures without taking sides, Apple being the most interesting. My goal here is to be informative, unbiased, honest, and open.
There is no doubt in my mind that Apple is the most fascinating company in the world. Within five years, the once mediocre computer company has catapulted to the most valuable company in the history of the Earth. I do think this is thanks partly to its innovative technologies, but I argue it is moreso its marketing tactics-- everything from the iconic "i" in front of its products to the Mac vs. PC ads we all remember and love.
I also want to mention as a side note that, although the topic of this page is Apple, I don't talk much about the Macintosh computer lineup, reason being that I find the marketing tactics behind them largely uninteresting and unextroardinary. It's the discussion of the mobile devices that just recently came about where things get interesting...