Good customer service- If the business gives you good customer service then the customers will visit again making them loyal to the brand , and will recommend the service to others
Good quality products- It is necessary that the business has good quality products, lasting longer and meeting the needs of a customer, this would make the customers loyal to the brand. For example an apple product, such as an iPhone would be improved with better features or lighter weight.
Reasonable prices- attracting customers to the brand because of the price of the product and quality price,
Reliability- If the company is reliable you can trust the brand.
The benefits that branding and differentiation bring:
- Making better features and improving another product making it your own.
- good prices
- Unique products
Problems that branding and differentiation can bring:
- customers can leave the brand
- If customers don't like it they won't recommend it