Advantages of Business Intelligence
A good business intelligence tool can collect data from different sources, combine the relevant information, and present it to the management. Reports coming out of CRM, ERP, SFA, or a point of sale tool is not enterprise business intelligence, sure there can be some intelligence built into reporting, but these reports work in silos and reports are incomplete. For management, to make decision they need all the information consolidated in front of them. For making a good informed decision - data may come from various different sources CRM, ERP, POS, SFA, etc. This is where enterprise business intelligence comes into play.
The main advantages of business intelligence are:
• Creates intelligence out of available data.