Beer Ads Targeting Teens
The ad is trying to tell you that if something is bad beer can always make it better. This ad is trying to target teens by having the picture of Tim Tebow . Also it is telling you that it makes life better when something is bad. They are trying to get you to drink at football games to have more fun. I think this is working because Coors Light is in Colorado and the ad has a picture of a Denver Bronco. It is also representing Colorado having the Rocky Mountains in the back round.