How Airbnb struck Gold at the Viral Games
When journalists began tweeting about the harsh accommodations in Sochi using the hashtag #SochiProblems. Airbnb was quick to react by tweeting directly to journalists with available Airbnb listings in Sochi.
Sochi 2014 has also been coined as the "Viral Games" and in this quick-thinking real time marketing effort on Twitter, Airbnb took the gold! Airbnb successfully made an impact around the Olympics with smart social media marketing tactics.
In the Press:
Grantland's Katie Baker, for instance, complained of a broken doorknob, so the service directed her to a nearby locale that had fully functioning ones.
Yahoo Sports columnist Dan Wetzel, meanwhile, also had doorknob problems. Then Airbnb came to his rescue: