Airbnb #SochiProblems

How Airbnb struck Gold at the Viral Games

When journalists began tweeting about the harsh accommodations in Sochi using the hashtag #SochiProblems. Airbnb was quick to react by tweeting directly to journalists with available Airbnb listings in Sochi.

Sochi 2014 has also been coined as the "Viral Games" and in this quick-thinking real time marketing effort on Twitter, Airbnb took the gold! Airbnb successfully made an impact around the Olympics with smart social media marketing tactics.

In the Press:


Grantland's Katie Baker, for instance, complained of a broken doorknob, so the service directed her to a nearby locale that had fully functioning ones.

Yahoo Sports columnist Dan Wetzel, meanwhile, also had doorknob problems. Then Airbnb came to his rescue:

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