Alexander Scharf - The Four Diamond Rating

Alexander Scharf is a successful New York businessman who has been involved in many successful real estate business ventures during the course of his career. His current holdings include the Esplanade Senior Residences in New York City.

Alexander Scharf also owns and operates the Westminster Hotel in Livingston, New Jersey, which is one of only a handful of "Four Diamond" rated hotels in Central New Jersey. The "diamond" rating system is made by the American Automobile Association and is considered by many to be the premier and most reliable hotel rating program in North America.

And so the "Four Diamond" rating is something that Alexander Scharf is proud of, because it is an independent guarantee of luxury. It means that the accommodations are more refined and stylish than those in hotels with a lower ranking. The physical attributes of the hotel reflect an obvious enhanced level of quality. The thing that customers can count on with a "Four Diamond" rating is an extensive array of amenities combined with the highest degree of hospitality, service, and attention to detail.

Of course, as Alexander Scharf knows only too well, everyone has a different definition of what luxury constitutes, and he believes that the word, too often, has become degraded by over-use and by over-application to hotels that might be nice places, but are not of the standard that is offered at the Westminster Hotel in Livingston, New Jersey.

Alexander Scharf believes that hotel guests who are staying in a highly rated hotel like his have a right to expect certain amenities when they see the word "luxury." After all, he says, they are paying a higher rate than they might otherwise pay. And so it is only fair that they would expect a high standard of service, in room quality, in dining, and in everything else that the word "luxury" implies and that a luxury hotel should offer.

Founder of Luxury Senior Residences

West End Avenue, with its tree-lined sidewalks flanked by the finest examples of pre-war architecture in the city, is a most beautiful backdrop to Senior Living at The Esplanade Manhattan.

As a family-owned and operated organization for more than fifty years, The Esplanade has always championed respect for the elderly and delivery of the quality care that they have rightfully earned. The Esplanade in Manhattan is located in one of New York City's most desirable neighborhoods. Just one block west is lovely Riverside Park with its splendid views of the Hudson, walking paths and year-round enjoyment of the ever-changing scenery. Then one block east is bustling Broadway with its potpourri of specialty shops, boutiques, and bookstores. Just a short stroll downtown is Lincoln Center, with its many cultural offerings. Excitement or tranquility are just steps away from The Esplanade Manhattan.

Alexander Scharf opened the first Assisted Living Facility in Manhattan back in 1993. Propelled by a deep-rooted tradition of respect for the elderly, the Scharf family is committed to providing a safe and secure environment that fosters dignity for each and every resident. He owns and operates two affordable extended stay hotels in New York City. He also operated six independent Luxury Senior Residences. In one of this ventures, he restored Staten Island's finest independent Senior Living Residence. Alexander owns and operates the Westminster Hotel in Livingston, New Jersey, which is one of a handful of Four Diamond rated hotels in Central New Jersey He has also invested, built and managed over 3,000 residential units that have sold or converted into condominium ownership and boosted the local value of the neighborhood.

An Education in Hospitality

Degrees in Hospitality management may also be referred to as hotel management, hotel and tourism management, or hotel administration. Degrees conferred in this academic field include BA, Bachelor of Business Administration, BS, MS, MBA, and Ph.D.

Hospitality management covers hotels, restaurants, cruise ships, amusement parks, destination marketing organizations, convention centers, and country clubs. Also very important are the characteristics of the personnel working in direct contact with the customers. The authenticity, professionalism, and actual concern for the happiness and well-being of the customers that is communicated by successful organizations is a clear competitive advantage.

Hospitality Management is the study of the hospitality industry. A degree in the subject may be awarded either by a university college dedicated to the studies of hospitality management or a business school with a relevant department. Among other things, hospitality industry players find advantage in classic locations, initial and ongoing investment support and particular themes adopted by the marketing side of the organization in question.

Alexander Scharf operates and owns several successful hospitality ventures such as hotels, assisted senior living facilities, residential investments and more. He opened the first Assisted Living Facility in Manhattan back in 1993. He owns and operates two affordable extended stay hotels in New York City. He also operated six independent Luxury Senior Residences. In one of this ventures, he restored Staten Island's finest independent Senior Living Residence. Alexander owns and operates the Westminster Hotel in Livingston, New Jersey, which is one of a handful of Four Diamond rated hotels in Central New Jersey. Andrew has also invested, built and managed over 3,000 residential units that have sold or converted into condominium ownership and boosted the local value of the neighborhood.

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