Setting Business Aims and Objectives.
A businesses' end result purpose.
adidas' mission statement is:
In the medium term, we will extend our leading market position in Europe, expand our share of the US footwear market and be the fastest growing major sporting goods supplier in Asia and Latin America. The resulting top-line growth, together with strict cost control and working capital improvements, will drive over-proportionate earnings growth.
The goals that a business wants to achieve.
Methods of expansion:
a business' detailed practical steps.
small business aims
make a living
good amount of customers
large business aims
be the best business out of all their competitors
give excellent service
world wide expansion
small business measures of succcess
buy good items to sell
large business measures of success
number of customers who buy from them.
how much do aims and objectives matter?
aims and objectives are so important as you can set them not to meet them but for you to surpass them.