Setting Business Aims and Objectives.


Mission statement.

A businesses' end result purpose.

adidas' mission statement is:


In the medium term, we will extend our leading market position in Europe, expand our share of the US footwear market and be the fastest growing major sporting goods supplier in Asia and Latin America. The resulting top-line growth, together with strict cost control and working capital improvements, will drive over-proportionate earnings growth.

Aims

The goals that a business wants to achieve.

Methods of expansion:

Merger

takeover

franchise

organic growth.

Stakeholders:

council

employees

community

Objectives

a business' detailed practical steps.

small business aims

survival

make a living

good amount of customers

expansion

large business aims

be the best business out of all their competitors

give excellent service

world wide expansion

small business measures of succcess

profits

buy good items to sell

large business measures of success

number of customers who buy from them.

profit

grow

improvement

how much do aims and objectives matter?

aims and objectives are so important as you can set them not to meet them but for you to surpass them.