Focused on Fashion Design and Current Trends
Passionate about fabric, textiles, and fashion design, Asha Pabla’s professional experience includes a past position in New York City with Liz Claiborne overseeing design group activities. She selected fabrics and provided quality control that extended to the stitching and the way designs fit on models. Asha Pabla actively scouted for fashion ideas across the city and gained inspiration from current trends and color combinations.
In early 2016, Ms. Pabla had the opportunity to attend London Fashion Week and was impressed by the prevalence of bright floral patterns, which appeared in both Gucci’s and Marc Jacobs’ collections. She found Valentino’s Spring/Summer 2016 collection particularly compelling for the way in which it highlighted colors found among traditional African communities.
Asha Pabla has a particular interest in the sustainability factor in current fashion and prefers designers such as Tom Ford and Phillip Lim who place an emphasis on vegan fabrics and fair trade manufacturing. She maintains an active community presence and serves on the Board of the South Asian Youth Association.
Aid to Artisans Brings Pakistan’s Heritage Art to the Global Stage
A veteran of the fashion design industry, Asha Pabla remains actively involved with several community organizations. As a volunteer, Asha Pabla provides vital support to Aid to Artisans, an organization that strives to create economic opportunity for artisans who live in areas where craft traditions are at risk.
One of the organization’s recent focuses is Pakistan. While the crafts from this country, especially the intricate embroidery, are gorgeous, there is no international market. Without global buyers, the art may not prove sustainable, and the ancient skills behind them are in danger of dying.
Aid to Artisans has partnered with the Indus Heritage Trust and its RANG project to take traditional Pakistan craft overseas. Increasing opportunity for sales will also improve living conditions for the artisans, most of whom are women and girls. These individuals often live in poverty, but a global market could make their work sustainable.
The joint project will assist more than 2,500 vulnerable artisan households, with a focus on those run by women. With an average of seven members per family in the target area, the project could change the lives of more than 18,000 individuals.