Assassination of Websites & Worship of Apps – What are Indian Ecommerce Brands Thinking?
Shutdown of Flipkart and Myntra’s mobile websites started quite a squabble in Indian ecommerce market but that’s old news now. The newest is that Myntra has scheduled shutdown of its desktop website on 1st May. Flipkart has also indicated that they are also considering shut down of desktop websites.
Why mobile apps seem so logical?
- Growing mobile users
- Changing user behavior
- Better engagement
For more information, read this blog post: http://www.fatbit.com/fab/assassination-websites-worship-apps-indian-ecommerce-brands-thinking/