Methods Of Expansion and segmentation

Key terms:

Expansion: when a business grows it expands.

Merger: Two businesses merged into one.

Takeover: One business takes over another.

Organic Growth: Grows natural because it is successful.

Franchising: Grants the right to use products/name   needs a franchise agreement.

Pros of merger/ takeover

Pros-more customers

Pros-more ideas

pros-more money

Cons of merger/ takeover

Cons-Scared of changes

Cons-peoples jobs are at risks/ might loose them

organic growth : they carrying on growing

Pros of franchising:

company increases


first class training programme

support advice

Business expand because they want to make more and more profit.