Methods Of Expansion and segmentation
Expansion: when a business grows it expands.
Merger: Two businesses merged into one.
Takeover: One business takes over another.
Organic Growth: Grows natural because it is successful.
Franchising: Grants the right to use products/name needs a franchise agreement.
Pros of merger/ takeover
Cons of merger/ takeover
Cons-Scared of changes
Cons-peoples jobs are at risks/ might loose them
organic growth : they carrying on growing
Pros of franchising:
first class training programme
Business expand because they want to make more and more profit.