RPCE MODEL

R for RESERCH

in the first stage of public relation proces, the internal and external enviornment of an organisation is analysed to elict public openion, pr, public attitude towards policies and action of an organisation.This stage answer two things:what is happening? and what is the problem confronting the organisation?. in this procces the role of public relation p

P for PLANNING

based on the enviornment analysis and identified problems nessesary action plans, programmes have to be designed and planned for solution to the issue. here the public relation practitioner assumes the role of an advisor to tell the management what should be done and how can it be done

C for COMMUNICATION

communication and action plans have to move hand-in-hand for better impact

E for EVALUATION

the last but very important step in public relation practises is evaluation or measurement of result of the programme implimented

Comment Stream