Design

Unit Six

A few of the many principles and elements of design.

Line: noun, a mark or stroke long in proportion to its breadth

The lines viewed on the building above are strong and define boundaries. The central vertical lines draw attention and the more subtle horizontal lines block off the focal point for the viewer.

Color: noun, the property possessed by an object of producing different sensations on the eye as a result of the way the object reflects or emits light

Color highlights the picture above, standing out amidst a more dreary background. Color is also being used to emphasize the shapes of the buildings.

Shape: noun, this quality as found in some individual object or body form

The photograph above is comprised of many different geometric shapes that guide the eye around the image and provide interest wherever they may look.

Space: noun, areas between or around parts of an image or the implied depth in that image

The space of the building contains a nice balance of clutter and openness, drawing the line of sight forward without overwhelming the senses.

Texture: noun, the visual and especially tactile quality of a surface

The sand of the open desert provides a unique texture that is smooth- appearing soft, and ridged.

Balance: noun, the distribution of elements within a design

The balance displayed above show a radial symmetry wherein symmetry exists at any cut through the center point.

Emphasis: noun, prominence, as of form or outline, used to draw attention to one area

Emphasis placed on the leaf on the end shifts the weight of the picture to the side and draws focus to the left.

Contrast: noun, the degree of relative difference between elements

The zebra's black and white stripes show great contrast, bringing interest to the piece.

Rhythm: noun, repeated use of line, shape, color, texture, or pattern

The gradated rhythm of the benches give a unity and a sense of direction to the photograph shown above.

Unity: noun, the consistent use of design elements

The picture above employs many design elements and principles, such as rhythm, emphasis, color, and form to create an overall unity.

Aesthetic: noun, concerned with beauty or the appreciation of beauty.

The photograph above of the Northern Lights exemplifies the appreciation of beauty.

Gestalt: noun, the principle that maintains that the human eye sees objects in their entirety before perceiving their individual parts.

The panda bear used in the World Wildlife Fund logo is one of the most famous images used to explain Gestalt. Above, the panda is easily recognized by our eyes, because our minds view the image as a hole, rather than a group of black shapes.

Pattern: noun, a repeated decorative design

The honeycomb shown gives off a random pattern, with constant repetition in seemingly unsystematic ways.

Typography: noun, the style and appearance of printed matter

Loopy lettering on the "Arizona" establish a branding for the business.

Value: noun, the lightness or darkness of a color in relation to a scale ranging from white to black

The value presented in the jet black and the bright white provide a stark contrast.