Promoting Your Brand

North Buncombe High School Swim Team

Brand:  All the combined impressions and experiences associated with a particular company, good, or service.

Brand Identity:  Those elements that are instantly recognized as representing a particular business or product.

Brand symbol:  A business’s distinctive logo, design, or group of letters that cannot be spoken but are used to establish brand identity; often used in conjunction with a brand name. 

North Buncombe High School Swim Team Webpage

Resources on Branding:

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