Best Car Logos And Names - The Story Behind Them

Logos are the most powerful and visible symbols of car brands. Logos are the identifying elements of the brand, designed to create immediate recognition by the viewers. Logos help in the creation of a brand identity for a car company because their primary functions are to inspire trust and recognition for a specific product or a car. A car logo must be unique, simple, memorable and appropriate.

Logos have become crucial elements for the success of the companies. Many car companies make strenuous efforts to create unique car symbols in order to distinguish themselves from one another.

Take a look at some of the best car logos ever created!


Audi is one of the most popular German car manufacturers. The company was established in 1932 by August Horch and designs, engineers, and manufactures luxury cars. Audi is one of the most famous luxury car brands in the world, known for developing classy cars with beautiful design, lavish interior, and amazing performance.

The Audi logo is perhaps one of the most recognized car logos in the world. Back in 1932, Audi merged with other three German carmakers to form Auto Union. Each of the four rings of the logo actually represents one of the four companies that banded together to create Audi's predecessor's company.

Aston Martin

Aston Martin is a renowned British automaker of high-end sports cars. The company was founded in 1913 by Lionel Martin and Robert Bamford. This car brand has gained worldwide recognition for its innovation, attention to details and excellent craftsmanship.

The Aston Martin logo underwent a few changes over the years, but it is considered as one of the most iconic car logos ever created. The first logo was introduced back in 1921 and it was simply a merging of the letters “A” and “M” in black color, inside a double-line circle. The winged design was adopted in 1927, with the company's name placed on a pair of white wings. The current version of the Aston Martin badge contains a green rectangle on the top of the white wings and the company's name.


Bayerische Motoren Werke AG known as BMW is a popular German car, motorcycle and engine manufacturing company. BMW was established in 1916 by Franz Josef Popp, Karl Rapp, and Camillo Castiglioni. This automobile giant is one of the most popular luxury car brands in the world.

The BMW logo is one of the vital components behind the success of the company. The logo has been slightly modified over the years, but it's still considered as one of the most iconic car logos ever created. According to many, the logo depicts the white propeller blade against the clear blue sky. This might be true because the company started off as a manufacturer of airplanes during the World War I. The logo consists of a thin black circle bordered by a silver outline. The circle has four quadrants in white and blue - two of the national colors of Bavaria.


Cadillac is a famous luxury car brand, owned by General Motors. Cadillac is one of the oldest car brands in the world and the company was founded in 1902 by Henry Martyn Leland. The company is named after Leland’s ancestor whose full name was Antoine Laumet de La Mothe, Sieur de Cadillac.

The Cadillac logo consists of Le Sieur Antoine De Lamothe Cadillac’s family coat of arms. The logo has undergone several modifications throughout the years but remains as one of the most memorable car logos. The current version of the badge was introduced in 1999 and features the original shield with the traditional Cadillac colors: red, silver and blue, and black and gold background.


Chevrolet commonly known as Chevy is a famous car brand and automobile division of General Motors. The company was founded in 1911 by Louis Chevrolet and William C. Durant.

The Chevrolet logo also known as "Chevy bowtie" is one of the most widely recognizable logos in automobile history. The logo was designed by the company's founder William Durant and introduced in 1913. Durant was inspired from a wallpaper he saw in a French hotel. The logo consists of a cross in metallic colors - yellow, golden and silver, representing their high-quality cars.


Chrysler is an American automobile manufacturer, currently owned by Italian carmaker Fiat. The company was founded in 1925 by Walter Chrysler and it sells vehicles under its flagship Chrysler brands, as well as the Dodge, Ram, and Jeep.

The Chrysler logo has undergone numerous modification throughout the years. The original version of the logo consisted of a graphic portrayal of a wax seal with a ribbon. The logo was soon discarded from most of the Chrysler vehicles, but the logo was once again revived in 1994, following the rebirth of the car brand. In 2007, the company revived the Pentastar logo, which emphasize the elegance of their cars.


Honda is a renowned Japanese public multinational corporation that manufactures cars, motorcycles, jet engines and generators. The company was founded in 1948 by Soichiro Honda and Takeo Fujisawa.

The Honda logo is one of the simplest, but most memorable car logos, that portrays the impeccable quality of their vehicles. Honda cars are adorned with a logo that consist of a simple letter "H" in silver metallic color, which stands for the company name. Honda motorcycles are represented by the Honda "wings" logo. This logo also consists of the letter "H", but it has wings which were inspired by the Greek goddess Nike, also known as the Winged Goddess of Victory.