Bill Fertik - Accomplished International Filmmaker
William “Bill” Fertik’s work as a filmmaker in the commercial, creative, and nonprofit sectors has taken him around the world. He earned a credit as both writer and director of the VII International Tchaikovsky Competition in Moscow in 1982, securing the highest viewer ratings in PBS history. That same year, Bill Fertik wrote and directed Bernstein/Beethoven, a 13-hour television series produced in Vienna and broadcast on BBC, PBS, and ZDF, and he went on to lead the production of both the 1986 and 1990 Tchaikovsky Competitions.
Bill Fertik has written and produced classical television specials stateside as well, including The 1812 Overture featuring the Seattle Symphony. He received the Christopher Award, Golden Eagle Award, and Jack London Award for the production, which remains globally distributed in five languages. He also received multiple Emmy Awards for his intermission and wraparound pieces for Live from Lincoln Center and Live from the Metropolitan Opera. Additionally, William Fertik received a Daytime Emmy for writing and directing Funfit, his foray into children’s entertainment. He is also an Academy Award winner, having earned an Oscar for his 1973 short film, The Bolero.
In the commercial sector, William Fertik has directed promotional campaigns for various well-known brands, including Nestle, Gatorade, Kellogg’s, Blue Cross/Blue Shield, United Way, and Barilla. He has directed Russian ad campaigns for Reftinskaya and Lay’s potato chips, as well as commercials for Italian firm Angelini. Known as a pioneer of the cinema verité filmmaking philosophy, Bill Fertik has received every major accolade awarded by the commercial filmmaking sector.