Bill Ryerson (Immigration)

Focused on Immigration and Population Sustainability

About Bill Ryerson Immigration

Involved in progressive immigration, emigration, population, and women’s equality issues for more than four decades, William Ryerson guides the Population Media Center as founder and president. His organization produces a number of soap operas and other educational entertainment programs that seek to create safer sexual behavior and more family planning awareness throughout the world. Fundamental to Bill Ryerson’s approach to issues such as population stability is the Sabido cultural behavior change methodology. He has received the Nafis Sadik Award for Courage from the Rotarian Action Group for Population Growth and Sustainable Development.

For the past five years, Mr. Ryerson has additionally served with the Capitol Hill nonprofit Population Institute (PI) as chairman and CEO. He initially joined the organization in 1971 as student intern program director and engaged in leadership roles with the PI youth and student division throughout the 1970s. In Mr. Ryerson’s current position with PI, he provides legislative decision makers with motivational resources on population issues and related issues of water, energy, and food shortages. Through these efforts, he aims to encourage environmental and social sustainability, which set the stage for a better future.

About the Programs of the Post Carbon Institute

The founder of the Population Media Center and the current chief executive officer of the Population Institute, Bill Ryerson is knowledgeable about matters involving biology, migration (immigration and emigration), and population. Building on his work regarding migration and population, Bill Ryerson is a fellow with the Post Carbon Institute (PCI).

Dedicated to creating a future marked by fairness, resiliency, and sustainability, the Post Carbon Institute was established in 2003 to address the connected issues of ecology, economy, and energy. Headquartered in Santa Rosa, California, the organization helps communities and individuals around the world through its programs that promote both social and cultural change in their communities.

-Building Resilience. Through resources such as and a number of publications and pamphlets, PCI helps educate and encourage people to take action for positive change. Whether the change comes in the form of community energy systems or establishment of local food systems, the Building Resilience program focuses on actions that improve both the community and the world at large.

-Busting the Shale Hype. Raising concerns about the shale gas and fracking production boom since 2011, PCI has urged policy makers and the public not to rely on overly positive projections when making their predictions for energy use in the future. In addition to publications and, the organization has partnered with other like-minded groups to advocate for policy changes.

-Energy Reality. Committed to helping people understand the full spectrum of energy use and investment, from its creation to its impact on the environment, PCI works to reframe discussion to focus more on the value of existing resources and the need for less overall energy. Energy Reality offers a public energy art kit for energy literacy, essays, and a comprehensive primer on the subject.

PMC’s Radio Dramas in Nigeria Focus on Women’s Rights and Health

Regarded as an expert in family planning, population, sustainability and migration (immigration and emigration), Bill Ryerson currently focuses on gender equity and informed family planning as the founder and president of the Population Media Center (PMC). Bill Ryerson and his associates at PMC develop education entertainment programming, including television series and radio shows, which are intended to foster social change.

In a recent press release, PMC announced that two radio soap operas written and produced by PMC were released in Nigeria. Broadcasting started in early July for Hannunka Mai Sanda (Power in your Hands) in Hausa and Tafigawalo (Working towards Change) in Pidgin, with the new broadcasts expected to air until spring 2016. According to PMC, the programs worked to improve the awareness and understanding of pressing social issues, including gender-based violence, family planning, women’s education, and reproductive health.

PMC explains that both radio shows were formally broadcast in 2014 to different states in Nigeria, with a positive response from listeners, including reports of reduced violence against women. Subsidized by a grant from the John D. and Catherine T. MacArthur Foundation, the expanded broadcast will allow PMC to potentially reach an additional 18 million people.

Population Institute Presents 35th Annual Global Media Awards

Bill Ryerson has worked for more than four decades building a successful career as a world population professional, cultivating knowledge of migration (immigration and emigration) issues in the process. As CEO of the Population Institute (PI) over the last seven years, Bill Ryerson has expanded his focus outside of immigration and emigration matters.

For the last 35 years, PI has held its annual Global Media Awards to recognize communications and entertainment professionals who cover international population topics in their work. For its 2014 awards, the institute sought nominations across 12 categories, including Best Radio Show, Best Social Media Campaign, and Best Editorial Cartoon. To select the winners, PI’s panel of judges evaluated the fairness and presentation of each individual’s reporting and determined the pieces’ potential contributions to ongoing conversations about population issues.

PI announced its annual winners on December 1, 2014, honoring individuals who covered topics such as women’s status and the implications of climate change on human life. The institute presented the 2014 awards to their respective recipients during a ceremony at the St. Regis Washington, DC.

Population Media Center Receives Grant for Human Rights Program

William (Bill) Ryerson has a wealth of knowledge about population issues, such as emigration and immigration. Aside from his expertise in immigration, Bill Ryerson plays a pivotal role in spreading awareness about human rights and health through the Population Media Center.

Producing dozens of serial drama programs since its inception in 1998, the Population Media Center (PMC) receives support from outside organizations to continue its mission of “changing behavior to improve the health and well-being of people around the world.” The nonprofit organization shares its entertainment-education on radio and television in countries that have the most need.

In 2015, the PMC received a $1.4 million grant from the Kendeda Fund. A private foundation, the Kendeda Fund supports initiatives focused on preserving human dignity. The funds will be used to develop a Nepali-language serial radio program on girls’ secondary education, child marriage, early pregnancy, sexual violence, and reproductive rights. The PMC intends to create 208 episodes that will encourage conversations in Nepal about the issue and will host a call-in radio talk show to further the discussion.

Entertainment-Education Serial Dramas Based on Sabido Methodology

William “Bill” Ryerson is the founder of Population Media Center, a nonprofit known for making serial dramas called entertainment-education to draw attention to social issues like immigration, HIV/AIDS, environmental awareness, and family planning topics. The serial dramas Bill Ryerson helps to produce educate people on a number of topics that directly impact target audiences in a positive fashion.

One of the key reasons these serial dramas are so successful is the implementation of the Sabido Methodology. The methodology is named after Miguel Sabido, a Mexican TV producer who took psychologist Albert Bandura’s Social Learning Theory and combined it with his knowledge of character writing in theatre. The focal point of his theory is to create characters that the target audience can relate to and insert the issue at hand, such as violence against women, HIV/AIDS testing, etc. The characters making bad decisions suffer the consequences while the ones steering clear of dangerous or bad behaviors benefit in the end.

The Sabido Methodology that William Ryerson utilizes is also based on a number of other psychological theories including Shannon and Weaver’s Communication Model (1949), Bentley’s Dramatic Theory (1967), Jung’s archetypes and stereotypes from his Theory of the Collective Unconscious (1970), and MacLean’s Triune Brain Theory (1973). These theories help the writers make the characters believable and reach their target audience.

Population Media Center works with a number of other nonprofits, media organizations, and government agencies to help them create their own entertainment-education serial dramas. They offer three-week training courses, workshops, and collaboration sessions on how to implement the Sabido Methodology.

Population Institute Announces Global Media Awards

The movement of human populations (emigration and immigration) is a factor in global development, and therefore, one of the interests of William (Bill) Ryerson, the chairman and CEO of the Population Institute. In addition to immigration, emigration and total global population, he an expert on ecological and economic issues. Bill Ryerson's organization recently announced several Global Media Awards for promoting ecological issues.

The awards honored reporting and commentary on basic issues of reproductive rights and population levels. One honor went to two authors for their work in a Newsweek series, “Silver Bullets,” which suggested measures to reverse seven major world problems. The specific article honored looked at the challenges of fast population growth, such as climate change and poverty.

A second award went to the Population Media Center's “Agashi,” a Burundi-based radio serial that deals with gender equality, child protection, and nutrition. Some 4.5 million Burundians listen regularly.

A third awardee was a commentary on Pakistan's population explosion. Topics covered included that country's high fertility rate and social norms that prohibit the use of modern contraception.


Bill Ryerson serves as president of Population Media Center (PMC), a global organization based in South Burlington, Vermont, that promotes global population stabilization through enterprises such as family planning and elevating the status of women. Bill Ryerson is an expert on may aspects of demography including migration (emigration and immigration), population pyramids, fertility, contraception, and population momentum. Population Media Center uses pop culture to entertain and educate, producing a number of serialized television and radio dramas including Saliwansai.

Saliwansai (or “Puppet on a String”) is a 208-episode radio serial drama that aired from 2012 to 2014 in the African country of Sierra Leone. PMC worked with Hollywood actress Alexandra Paul to train actors for the series. Saliwansai was written and performed entirely in Krio, a language that is readily spoken or understood by up to 95 percent of Sierra Leone’s population. Nine radio stations broadcast episodes of the program twice each week.

In addition to receiving positive reviews from its audience, Saliwansai helped to deliver an important educational message. In the end, program listeners were 3.1 times more likely than non-listeners to say that using a condom can decrease their chances of contracting HIV/AIDS. They were 2.9 times more likely to say that they knew where they could acquire a condom if they needed one.

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