Point- Has position but no dimension•Can be described by coordinates on a plane Used to indicate a location
•Has only a length dimension •Can be used to
–Define a boundary –Indicate volume –Create perspective and depth –Create textures and patterns –Suggest movement –Imply emotion
•Horizontal lines represent calm, peace, and relaxation
•curved lines give the sense of freedom and a soothing mood
Described by a number of qualities such as hue, value and saturation. Described by a number of qualities
red, orange and yellows.
blue, purples and green
Is described by the lightness and darkness.
•A 2D area enclosed by lines or curves
texture- the surface look or feel.
Graphic Design- The art of combining text and pictures in advertisements, magazines, books, etc.
Pattern- A repeated decorative design.
Proportion- 1. The relationship of one thing to another in size, amount, etc. 2. Size or weight relationships among structures or among elements in a single structure.
Variety- A thing which differs in some way from others of the same general class.
symbolism- 1. The use of symbols to represent ideas or qualities. 2. The symbolic meaning attached to material objects.
Space- 1. The dimensions of height, depth, and width within which all things exist and move. 2. A free or unoccupied area or expanse.
reverse- The process of taking something apart and analyzing its workings in detail.
Typography- The style and appearance of printed matter.
Asymmetry- Symmetry in which both halves of a composition are not identical. Also referred to as informal balance.