Benefits Of Electronic Menu Makes Sense When Compared To The Costs Involved
You do not animate everything that you display on your digital menu boards….do you! Then what's the use of investing in them in the first place? Price tags of these boards may seem like a big pill for your establishment to swallow…doesn't it? The thing is you are getting it all wrong. Who said that you have to animate everything that you want to present on these boards? Naturally, with moving pictures, you can make a great impact on your audience but this is not a necessity. You will come across many boards, which display static and flat content having little or no motion at all.
Go to another end of the spectrum and you will find digital boards, which seem like something out of Las Vegas Strip. With different choices before you, it's up to you to decide to what kind of display you require for your establishment. Naturally, let the consumers speak. Studies have provided conflicting feedbacks, as sometimes it is known to whet appetites regarding products on display and convince them to buy things they wouldn't have otherwise. Others say that animation don't let them focus on specific items and as such miss the mark.
Ideally, content presentation on yourdigital menu should grab viewership without causing any confusion regarding the focal point of the matter shown. Make a big impact with less flashy content. Digital signing allows you to do away with use of price stickers as price updates occur automatically now. You can bring about instant changes in the content presented and push it to your required location in minutes. This in turn cuts down on your operational workforce requirement while eliminating printing and shipping timelines.
Versioning now becomes a small challenge for good providers, as now it becomes possible to create data based versions as opposed to building every file version separately. Versioning may be simple, challenges remain regarding content localization. Establishments require flexibility for supporting local efforts and national campaigns springing from single software support. Now content testing becomes a low-cost attainable opportunity as unlike static elements digital signage doesn't have shipping or printing requirements.
You can create test layout multiple versions and even identify formats that have a better impact on your consumer base than others. The version should prove to be beneficial during the customer ordering process while making navigation easy. Also, you can use it for identifying various layouts that have the capability to sway the consumer mindset towards particular products or services. You can induce them to modify their buying habits. One thing is certain from this, by using the digital menus the right way, it is hard to go wrong!
The content and animation you present through this medium gives you almost instant return on investments. So even if the apparent prices of such electronic boards may seem a bit steep, investing in them makes complete sense.
If you are still not convinced about the media benefits associated with electronic menus, visit us at http://www.tjgdigitalsigns.com/, to change your mind.
About The Author
Paul Stephens is a published web content writer with countless blogs to his credit until date. His chosen topics relate mostly to technology and electronics because he is a self-confessed tech-junky. He loves to share the latest innovations and marketing techniques with his readers such as digital menus etc.