1940-1950

Baby Boom

Once World War II (WWII) finally ended, the mass public began to have more and more money again. This lead to what we now call the "Baby Boomer" generation, which is any person born between the years of 1946-1964. Because the economic crisis of the Great Depression ended after 15 long and tiresome years, couples that had been waiting for a more prosperous time to have kids of their own decided it was time to start families of their own. The Baby Boomer generation saw the birth of 78 million babies: the largest birth rate the world had ever seen up until this point.

Because there were so many births, in the 1940's, nurses and doctors had there hands full with the hundreds of laboring mothers flooding in; there was hardly an hour of rest for these workers. Although this may seem like a bad thing, it really was not. The sheer number of children born created opportunities that there otherwise would not be. Jobs were created because as we all know, babies require quite a bit of maintenance and money; diapers, clothing, formula: you name it, and there would be job openings that dealt with that item.

The Cold War

The tension between the Soviet Union and the United States had been building ever since World War II. Finally, this pent up aggression and tension was released and both sides we at war with each other. Unlike many other wars that had occurred before, The Cold War was one of a new kind of potential destruction at the atomic level with bomb threats almost as common as the sun rising and setting.

While there was no actual fighting happening in the Cold War, fear ran rampant amongst all the parties involved. There was always the looming thought that at any moment, the entire country could be blown to nothing and life as the world knew it would be over.

As you can imagine, the Cold War did a great deal to contribute to the pop culture of the time.  All forms of media were saturated with news of the war, which spread information pertaining to the war all around the country. Pretty soon after the Cold War had begun, people knew of what danger surrounded them and that was probably the most effective form of fighting during this time.

Teen Idols

Teen idols and heartthrobs of the 1940's directly relate to the pop culture of today. "Hunks" of the times such as Frank Sinatra (pictured above) created a new era of overly sexual and active teenage girls. Unlike any other decade before the '40's, these idols were often classified as "super cute" over handsome and often were not much older than mid-twenty.

Frank Sinatra was the pioneer of this era with his lovestruck ballads that created thousands and thousands of teenage girls that were absolutely "in love" with him. Because of the great success that Sinatra had a being a teen heartthrob, many more idols followed suit over the next few decades. Due to this, teenage girls today still obsess and romanticize guys just as girls did 85 years ago.