Understanding Persuasive Writing
Persuasive writing is writing that attempts to coax the reader into believing, doing or liking something. Synonyms for the word Persuade are; Coax, Convince, Sway, Influence, etc. Persuasive Writing even has its own techniques that can assist in making your point more valid to the reader. Another thing I know about Persuasive Writing is that it even has an acronym stating all of the techniques; this acronym is P.E.R.S.U.A.D.E.R.
- Personal Pronouns
- Emotive Language
- Rhetorical Questions
- Statistics and Facts
- Use of an authoritative figure
- Alliteration and Anecdotes
- Description of Imagery
- Repetition and group of 3
These are most of the persuasive techniques you can use, and they are the most accurate at persuading your viewer or reader.
Here are some techniques you can use in Persuasive Writing.
Emotive Language (Emotive Language is a technique that allows the writer to bring out the feeling of the reader or to make the reader feel as strongly as they do so that they can agree with the statement.) An example of Emotive Language is; "The victims were executed in cold blood."
Group of Three/Tripling (These use three adjectives that are optimum for the statement, and are meant to be effective on the readers eyes as they progress through the passage.) An example of Tripling is; "Brilliant, outstanding and excellent."
Statistics (Statistics is a style that uses numbers and percentages to highlight the seriousness or how factual someones point is.) An example of Statistics is; "99.9% of people around the world have complained about a commercial."
Rhetorical Question (This is asking a question of the reader that will get them thinking about the answer, but the question itself is not meant to be answered most of the time.) An example of rhetorical question is; "Do you like to hurt people?"
Advertisements using Persuasive Writing
In this advertisement, there are at least three types of persuasive techniques used repeatedly. These techniques are:
- Rhetorical Question. They ask "How many more," getting the viewer to think about gun violence and how much more pain it will cause if something doesn't happen, thus making them aware of how harmful gun violence is and how it happens so often. This persuades the viewer to 'Demand a Plan,' so that they can reduce the amount of gun violence in their town, city, state, or country so that they can stop the pain.
- Second Person Address. They say 'You' to specifically address you as well as the public and to make you feel like you should 'Demand a Plan.' This is used to persuade you to 'Demand a Plan,' by making you feel responsible as a citizen, while at the same time forming a connection between the viewer and the advertisement.
- Authoritative Figure. They use celebrities in this advertisement to capture your attention, and realize how important it actually is to 'Demand a Plan to End Gun Violence.' This technique helps you to listen and thus encourage you to do what they're asking of you. This also allows you to become more focused on the issue at hand, because seeing celebrities or familiar faces is more effective than seeing someone whom you do not know, or an unfamiliar face.