Founder of Immobili
Brandon Rice founded Boomerang Site Solutions LLC in Tampa, Florida in 2001 immediately after graduating from college, exclusively marketing OSI Restaurants Inc.(Outback Steakhouse, Carraba's, Bonefish, Fleming's, and Roy's Restaurants for wireless purposes. He secured a seed investment of approximately a quarter million dollars at the time from OSI Restaurant Partners. The company has since made their investment back several times over. In 2002 he secured currently performing individual and Master License Agreements with Voicestream Wireless, now known as T-Mobile. In 2003 and 2004, Boomerang secured Master Agreements with Sprint and Nextel. Brandon secured a Master Agreement and multiple still performing leases with Verizon Wireless, the nation's largest carrier in 2006.
After relocating the company back to Lexington, Kentucky Boomerang Site Solutions, and was renamed Immobili, which became the Preferred Resource Vendor for all Yum! Brands (Pizza Hut, Taco Bell, and Kentucky Fried Chicken) franchisees nationwide, representing exclusively over 15,000 restaurant properties nationwide. Immobili secured funding from ITC Holdings in 2008 led by telecom giant Cam Lanier, founder of Powertel and Mindspring who would remain a board member at Immobile until its final acquisition.
The majority of Immobili was sold to Trilogy Equity Partners in 2009 led by T-Mobile, Western Wireless, and McCaw Cellular Founder John Stanton who became Chairman of the Board for Immobili. The company was acquired on a valuation of 2.5 million dollars. Brandon remained Vice President of Real Estate and a Board Member at Immobili. He secured Master Agreements with Kroger Company, Autozone Inc, and Save Mart as well as Preferred Vendor Agreements with Choice Hotels and Morgan Stanley. Immobili LLC was acquired by Crown Castle Inc (NYSE: CCI) in June 2011 on a valuation of 7.5 million dollars. He has since consulted companies such as Lifeline Inc, American K-9, Genton Properties with Four Seasons Los Angeles, as well as advising former Middleweight boxing champion of the world Sergio Martinez.