American Express

Small business saturdays
Get people to support small businesses
The objective was to get people to shop small and support small businesses.

SUPPORT SMALL BUSINESSES

The advertisement got so much attention it got its own official day. Because of it, millions of people know to support small businesses on saturday.

SMALL MEANS BIG

This ad demonstrates that one small purchase really does make a big difference. by getting that message across the world, a lot of people will make that one small purchase and then it all ads up to a lot of money.

SHOP SMALL

People realized its a good thing to shop small and support the small businesses. This image was used for social media sites as well and by using social media it connects the ad to a younger audience.  

Comment Stream

2 years ago
0

I've definitely seen small business Saturday become a thing in pop culture and it's pretty well known.

2 years ago
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A way I would try to run this campaign is try giving an example of a successful small business. -Andrew Kim

2 years ago
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I know many people that talk about small business saturday and acknowledge it because of the campaign.

2 years ago
0

It is a great idea to appeal to small businesses, but maybe the company can expand their appeal to different companies or types of people. This would be so they can connect with everyone.

2 years ago
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@Beckyc4 I agree with Becky, small business saturday has become a popular thing in today's culture. It helps small businesses get their name out there quickly and easily.

2 years ago
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@AndrewKim i agree with that. i should have also incorporated that into my presentation

2 years ago
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I have seen small buisness Saturday become very popular, clearly influenced by thus advertisement. -Sam Merrick

2 years ago
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I think it is cool that not only is this helping current small businesses, but it is also inspiring new small businesses to achieve their goals.

2 years ago
0

this is interesting and i think it would be good for small businesses