Small business saturdays
Get people to support small businesses
The objective was to get people to shop small and support small businesses.
SUPPORT SMALL BUSINESSES
The advertisement got so much attention it got its own official day. Because of it, millions of people know to support small businesses on saturday.
SMALL MEANS BIG
This ad demonstrates that one small purchase really does make a big difference. by getting that message across the world, a lot of people will make that one small purchase and then it all ads up to a lot of money.
People realized its a good thing to shop small and support the small businesses. This image was used for social media sites as well and by using social media it connects the ad to a younger audience.