Apple

Branding

Tackk is the newest format to creatively share anything on the web.

Tackk allows you to customize and edit your message the moment you visit the homepage. Simply click and start typing. There is no login required. It's just like tacking a flyer to a telephone pole.

Tackk about that bike you have for sale. Tackk about your engagement and your big day. Tackk about your band's upcoming gig. Tackk about your family vacation. You can Tackk about anything. You control the look and feel of your Tackk, who to share it with, and even how long it lives. So what are you waiting for?

Tackk it up!

Brand Positioning

  • Trendy
  • Cutting Edge
  • High Tech
  • Young

Threats to Brand

  • Samsung & competitive smartphone market
  • Losing competitive advantage
  • Limited opportunities
  • Competitors' products have better features

Warning Signals

  • Consumer response to competitor products
  • Decline in revenue & market share
  • Attention drawn to lack of differentiation of Iphone

Increasing Brand Equity

  • Innovation
  • New product

Actions Taken by Brand Manager

  • Nothing noteworthy to general public

Additional Actions

  • Position brand against emerging new competitors
  • Innovation, release new product

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