How important is Market Research? Does it influence Marketing activity?

Now let's have a little fun and design a Market Research survey for the rumoured 'Facebook at Work' concept...

i.e. What should it be able to do according to the people who matter most (the customers)?

Winter Warmer Challenge 2014 (A brilliant way to actually learn about Market Research and Marketing)!

Complete the Business Plan (below) in as much detail as you can!


Thinking now about Market Research, lets complete a little actual primary market research before our next lesson...

What were some of the problems with this survey?