Tackk streamlines digital marketing for car dealers.
It's time to ditch the inflatable gorilla.
How are you getting customers behind the wheel? If your day is anything like Jarrod Kilway’s, a Porsche Internet sales manager, it includes managing several websites, pay-per-click ads, social media posts and countless other tasks that map up to your digital marketing strategy.
His problem: only 24 hours in a day.
“Trying to manage our dealership’s digital marketing and social media, while still pounding the phone and servicing clients — you can imagine my day becomes pretty hectic,” says Kilway.
Then late last year, he started using Tackk to streamline his digital marketing efforts.
“With Tackk, I do most of my social media and Craigslist postings in a matter of minutes,” he says. “Much better than the 5-10 minutes I was previously spending — per car.”
Kilway uses Tackk to build promotional landing pages for each of the luxury-brand vehicles he’s selling, complete with photo galleries, videos and clear calls to action. See an example:
Tackk also lets Kilway put his social content to work. He can pull photos from the dealership’s Instagram account and embed videos from its YouTube or Vimeo channels. He can even embed the Spotify playlists he thinks customers should hear during their test drives.
Just call Tackk.com a one-stop shop.
Creating a Tackk, however, isn’t just one more step in his process. Kilway uses it as his one-stop shop: create the page and one-click share to Craigslist, Facebook, Twitter and Pinterest (among others).
While he packages his message per channel, Kilways directs all social traffic — as well as press releases and blog posts — to individual car Tackks, each equipped with clear calls to action.
At the end of the day, he can measure and understand how many leads came in for each car through his social media efforts and grow accordingly.
Kilway also plans to work his Tackks into his SEO strategy, driving more traffic to his dealership’s website and more customers behind the wheel.