Mother who created Cambridge Satchel Company with just £600 at her kitchen table gets £12.7m boost from ASOS investors. Julie Deane, 47, started The Cambridge Satchel Company 2008. Originally had just £600 and wanted to fund children's school fees. One of her daughters was being bullied, so Deane wanted her to go private. Now has A-list following and Index has invested £12.7m. Venture capitalist firm Index has also backed Asos and Net-a-porter. Deane now wants to focus on expansion in China. She went on a trade mission trip with David Cameron last month. The reason this satchel has been so widely liked is because this product was not told at that moment in time. Therefore, julie saw a gap in the market and invested in this satchel idea.