A Much Needed Introduction To Inbound Marketing

Inbound marketing refers to marketing strategies aimed at attracting consumers to a product or service. Its main objective is to ensure that potential customers will easily find a line of products or services. The processes for this method vary, depending on the marketing company. The general idea, however, remains the same. Marketing companies need to discover customer needs and take steps to make products or services available. Some marketing companies also try to provide products and services for those needs.

How does this compare with other strategies out there?

The main goal of outbound marketing is to grab the attention. The processes that are usually offered involve "pushing" goods or services to customers. Direct marketing through telephone sales is one of their best examples. This method consists of patiently contacting a group of clients through their listed numbers. This technique currently serves as fodder for many satirical portraits on television shows. Many telemarketers, it seems, have a knack for calling in the strangest hours with the most bizarre product offerings. People who experienced such calls often report irritation rather than absolute disregard. Using this step could gain negative attention.

In comparison to outbound marketing, inbound marketing is more interested in "attracting" customers. The goal is to relate the messages to those you are already looking for. The strategy is comparable to a pairing company where connections are to products rather than to other people.

What strategies do they apply?

It depends on the company you work with. Some marketing companies are interested in market research and keep this concept as the first and most important step. These companies will be eager to start analyzing your product and the target audience.

Others may have a more flexible approach and will establish what works now. These inbound marketing companies will suggest steps like using social media and search engine optimization. Using social media involves having presence on widely used social networks out there like Facebook and Twitter. As your business reaches visibility, you can now interact with current and potential customers and run real-time ads.

Search engine optimization includes link building and content marketing strategy. Link building involves placing comments with links embedded in blogs or popular news. The content marketing strategy is to develop content to generate traffic. Creating content can mean something as simple as having your own blog on your website. It can also mean developing written blogs and articles to submit to content directories.

How important is it to hire another company for these methods?

Running a business is difficult as many business owners also face challenges in their personal lives. The last thing that any owner needs at this time will be to add concerns for inbound marketing. Hiring a reputable company to do the job means having experts.

Internet is the best source to find inbound marketing companies. Searches should be listed on the top signatures that provide the service, community meetings, and credible online news. These sources point companies to the right companies to work with.

Eddie Madan is the CEO of Edkent Media, a marketing services agency for Inbound. Like what you read? Subscribe to the Inbound Marketing Agency Blog and get free and actionable inbound marketing content in your inbox.