Expert in Market Research
About Cortney Henseler
Throughout her career in market research and development, Cortney Henseler has created, analyzed, and presented numerous quantitative studies on branding and consumer behavior. She focuses on developing relevant and actionable interpretations of the resulting data to benefit her clientele, combining in-depth statistical analyses with intensive idea-generating sessions with management teams. Honored by the Advertising Research Foundation (ARF) as a “Great Mind” in her industry, Cortney Henseler has shared her expertise with such clients as General Motors, Burger King, Crayola, Nintendo, Hallmark, and United Airlines.
Cortney Henseler currently serves as director of consumer research and analytics for AOL, Inc., where she leverages management personnel across the country to create the company's sales research strategy. She comes to this role following a successful decade-long tenure with Starcom Mediavest Group, where she gained promotions from media research analyst to human intelligence research director for Starcom Worldwide. Supported by a degree in marketing and international business from Marquette University, Ms. Henseler remains current in her industry as an active member of the ARF (Advertising Research Foundation).