Her business started with a necessity and that was to get money to send her daughters to private school after then-eight-year-old daughter Emily was bullied. Her inspiration for the beautifully made satchels began with a battered old satchel. Her daughter and her realised that no one made them anymore and then they found a gap in the market. Their bags are now beloved by fashion editors, designers and celebrities. The company was set up in 2008 and one of the biggest problems is to remain believing that your idea is still a good one as many people will be discouraging.