NIKE+

They wanted to connect with the audience and make sure that they were constantly motivated. They launched the band along with the Nike+ training application so that both the shoes and the app were compatable.

Connect with the Audience

It demonstrated how a user of the Nike+ fuel band and application allows them to interact and compete with other Nike+ users.

Pop culture

It shows people wearing the band that look fit and also shows the interaction between Nike+ users.   

A New Category of Fitness

When the Nike Fuelband launched it created a brand new category of fitness where for the first time users could compete and interact with each other while getting fit. The Fuelband was so successful that other companies started to create similar products in an attempt to capture a portion of the market the Fuelband created.

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2 years ago
0

I like the way they promoted they promoted the advertisement and I think they should have places where people could actually try the band for exposure

2 years ago
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I love Nike so the fuel band sounds perfect. mostly since the app can connect with multiple Nike products. I also love the motivation aspect of the campaign -sarah

2 years ago
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The Nike campaign is like others because they included a powerful and influential video. It impacts many people all over the world and shows its benefits towards a healthy lifestyle. - Jackie Musick

2 years ago
0

@jjhu7 it was an effective way to advertise and out a new spin on exercise

2 years ago
0

I would bring back this campaign by actually reintroducing this to the marketing director of Nike. Also I used to wear Nike shoes.

2 years ago
0

I am with my main squeeze Ethan that I wear these shoes to and i think he made a really good comment.

2 years ago
0

i loved nikes campaign with how we are able to track all this information using shoes and bands that are so simple and easy to use.

2 years ago
0

I am a big fan of Nike and their innovative and trendy products. I personally be

2 years ago
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*believe that Nike's ability to create new ways for their customers to interact with each other while being competitive is a testament to the kind of company that Nike is. In my opinion Nike should definitely follow this path and create more ways for customers to compete with each other in a fun, competitive way.

2 years ago
0

All nike products that I have ever boughten have been very reliable and good products, so I am sure I would feel the same if I bought this.