Mahindra’s Step into the Two-Wheeler Segment
The Mahindra Two Wheeler Limited (MTWL) is a group that falls under the command line of Mahindra & Mahindra Limited (M&M). Though the M&M group are mainly known for their brilliant vehicles, such as the Thar and the XUV500, in recent years, even the Mahindra scooters and motorcycles have been gained significant traction.
Mahindra Two Wheelers Limited was founded in 2008, when Mahindra & Mahindra Limited acquired the business assets of Kinetic Motor Company Limited. MTWL has also partnered with Taiwan's Sanyang Industry in order to get help from them to develop their scooter portfolio; in addition, M&M has also collaborated with an Italy-based engine engineering firm to develop the research and product design.
With the current range of two wheelers that Mahindra offers, they strive to redefine the market as well as the consumer’s expectations with the help of their breakthrough technology. The Mahindra two wheelers are not merely aimed at commuting but also enhancing your riding experience.
Mahindra’s entry into the two-wheeler segment has brought them a complete 100% in their portfolio of transportation solutions. Mahindra Two Wheelers’ acquirement of Kinetic Motor Company in 2008 gave them a smooth entry into the two wheeler market. Also, owing to the excellence and expertise in auto components, manufacturing, marketing, and distribution, Mahindra was able to launch the amazing collection of Power Scooters in 2009.
The Mahindra and Mahindra group has partnered with some of the world’s leading specialists in two wheelers in order to deliver the best production in quality as well as innovation. With Italy-based engines engineering coupled with the designing from some of the leading European and Japanese two-wheeler companies, Mahindra has been successful in making its products distinguished from other companies. Thus, by combining the expertise of these niche companies, Mahindra aims to ensure that its customers get the cutting edge of global technological advancement that they deserve.