Dan Fenton San Jose
Partner At Strategic Advisory Group
About Dan Fenton San Jose
Currently a Partner with Strategic Advisory Group, Daniel Fenton previously cofounded Team San Jose, for which he served as Chief Executive Officer for 15 years. Dan Fenton’s long career in the hospitality industry is characterized by innovation and excellence. Under his direction, Team San Jose grew into a $20 million company that employed in excess of 300 people. Originally known as the San Jose Convention and Visitors Bureau, it covered all areas of visitor experience, including arts, labor, and hotels. Thanks to this comprehensive approach, the company received accolades from various meeting coordinators.
Dan Fenton, named one of the hospitality industry’s 25 Most Influential People by Meeting News Magazine, has established himself as a cultural force in Silicon Valley. He cofounded Artsopolis, the area’s online news and events resource, and developed Zero 1, an event integrating art and technology. During Mr. Fenton’s tenure with Team San Jose, he fostered a partnership with The Nederlander Organization, which drew more Broadway productions and concerts to the region. Dan Fenton also acted as Chairman of Taxi San Jose, which aims to improve visitor experience through enhancing the local taxi industry. He initiated changes in policy that encouraged competition, emphasized responsibility, and yielded improvements to service.
Dan Fenton draws upon his education at Cornell University, where he received a Bachelor’s in Hotel/Motel Administration and Management. He is a Trustee of his former high school, the York School of Monterey, California. Mr. Fenton currently resides with his wife in San Jose.
SAG Works with the City of Los Angeles on Greek Theater Project
Dan Fenton is a longtime San Jose, California, executive in the tourism and hospitality industry. Formerly CEO of Team San Jose, Dan Fenton presently works with the Strategic Advisory Group (SAG) to offer advisory services through the company’s Marketing, Branding & Tourism Strategy division. One recent undertaking involved working with the City of Los Angeles, Department of Recreation and Parks to develop a new vision for the municipality’s Greek Theater.
The SAG team facilitated engagement with stakeholders and community members by conducting surveys and carrying out interviews with people from local neighborhoods. SAG also collaborated with the finance department to establish and oversee a protocol for the RFP process that will be used to solicit a new operator/promoter for the venue.
Additionally, the company performed industry trends analysis with a focus on increasing the theater’s profitability to the city. Strategic Advisory Group is currently engaged with the City of Los Angeles to create a new operational template that will enable the theater to operate at peak capacity and efficiency.
The Artsopolis Artist Module
Daniel, "Dan" Fenton is associate principal and partner at Strategic Advisory Group (SAG), a Georgia-based consulting firm. He brings fifteen years of experience as chief executive officer at Team San Jose to his current position. During his time in San Jose, Dan Fenton co-founded Artsopolis, an arts and culture network used by cities across the country.
The Artsopolis network allows a cultural community to highlight all arts, culture, venues, and educational opportunities in an area. The artist module within the software allows users to easily locate creative individuals in their region.
Using Artsopolis, a webmaster can create an artist directory, listing local artists living and working in a community. Profiles may include background, contact information, work samples, and the type of media that the artist uses. The software allows for additional fields, based on the needs of the organization, and filters can be added to narrow down a search for prospective employers/patrons. Artists, themselves, can edit their own profiles using a front end dashboard, and administrators can approve any updates via an administrative control panel.
Defining Meet Hawaii Branding with the Hawaii Tourism Authority
Daniel (Dan) Fenton is a respected tourism and hospitality executive with more than 15 years of experience in the San Jose, California, area. Presently with JLL's Hotels & Hospitality Group, Dan Fenton has helped numerous municipalities beyond San Jose achieve sustainable tourism revenue.
While with Strategic Advisory Group (SAG), which JLL acquired in 2016, Mr. Fenton and his team worked with the Hawaii Tourism Authority (HTA) to set in place a group sales platform spanning international and domestic contractors. A core focus was on developing a unified “Meet Hawaii” branding concept and partnering with the Convention Center and Visitors and Convention Bureau to coordinate worldwide assets in selling the destination.
One key accomplishment centered on instituting rigorous accountability standards and reorienting group sales activities toward quantifiable, definite bookings, rather than lead generation. The SAG team also set in place a TAP report system that provided HTA and the Convention Center and Visitors and Convention Bureau with an accurate and timely way to analyze Meet Hawaii results and optimally deploy resources.
Heritage and Agri-Tourism: Contemporary Tourism Industry Keys
As executive vice president for the JLL Hotel & Hospitality group in San Jose, California, Daniel “Dan” Fenton delivers a range of key services for hotel investors in the San Jose area. Dan Fenton recently appeared as a guest on Nicole Mahoney’s Destination on the Left podcast to offer some of his insights into the challenges and opportunities that the millennial generation present for the tourism and hospitality industry.
The millennial generation has earned a reputation for including a dizzying array of subgroups that make it difficult to formulate broad marketing strategies; agri-tourism and heritage tourism are two topics that apply across the various branches of the millennial tree. Agri-tourism reflects millennials’ well-documented desire for radical transparency in all aspects of life. A recent uptick in agri-tourism reflects young people’s interest in the farm-to-table concept, so innovative industry leaders increasingly place agri-tourism options front and center.
Heritage tourism, on the other hand, presses on the millennial thirst for authenticity and action. Younger Americans desire an interactive, lively experience as they learn about a new place. Together, agri-tourism and heritage tourism provide a potent combination for modern tourism-related businesses.