Darren Frye

Chief Executive Officer of Water Street Solutions

About Darren Frye

A businessman with extensive agriculture experience, Darren Frye guides Water Street Solutions and Water Street Advisory, farm business consulting firms based in Peoria, Illinois. Serving as president and CEO, his firm helps farming clients fine-tune their business models and operations. Among other services offered, Water Street Solutions provides financial analyses, legacy plans, and insurance-based risk management strategies, and Water Street Advisory brings commodity marketing insights that together promote successful farm business outcomes. In the lead-up to his current position, Darren Frye served as an independent contractor with Ag Spectrum, which later promoted him to area manager.

When not assisting his agricultural clients, Darren Frye reads business-related literature to stay up to date with modern leadership practices. His favorite titles include The Leadership Challenge by Barry Posner and James Kouzes. Mr. Frye stays engaged with his local community as a member of the Harvest Bible Chapel. He has served in church leadership as treasurer and on the deacon board, and has also taught Sunday school.