Serving Small Businesses through Worldwide Express
About David Kiger
The chief executive officer of Worldwide Express, David Kiger has
served in this role since establishing the company in 1995. David Kiger
started Worldwide Express with a simple idea: to offer small and
medium-sized businesses the same discounted shipping rates provided to
their larger competitors. Launched with only $5,000 in capital,
Worldwide Express now nets more than $500 million in sales each year and
is the largest company in the United States serving the shipping needs
of small businesses.
Prior to founding Worldwide Express, David Kiger worked as a marketing representative with Trammell Crow Company. In this position, he supervised the company’s marketing and leasing activities in the commercial retail sector. Mr. Kiger attended The University of Alabama, where he earned a bachelor of arts in psychology and political science, graduating in 1985. Today, Mr. Kiger is the owner of the Dallas-area CBD franchise as well as the founder, chairman, and CEO of Worldwide Express. He also sits on the Worldwide Express Board of Directors and supports several philanthropic organizations, including the American Cancer Society, March of Dimes, and the American Society for the Prevention of Cruelty to Animals.
Outside of his professional endeavors, Mr. Kiger pursues a number of outdoor activities, such as tennis and running. He also enjoys reading, traveling, and staying informed on the latest technologies. For more information on David Kiger and his company, visit www.wwex.com.
What Not to Do as a First-Time Job Seeker
College graduates can face a daunting market when hunting for their first job, and much of the advice they receive focuses on ways to positively distinguish themselves from other candidates. While that is important, candidates must also avoid distinguishing themselves negatively. The following are five ways in which college graduates might inadvertently cost themselves a job:
---Posting inappropriately to social media. Because anything compromising on the Internet has a chance of becoming public, social media can be a minefield for the young professional.
---Failing to conduct research before an interview. Companies want to see a demonstration of interest in a position, and not knowing much about it counts as a major negative.
---Using an old resume. Job seekers should tailor a resume for every new position.
---Letting go of networking connections. After landing a job, stay in touch with previous business contacts.
---Holding out for a dream job. Instead, new graduates should take the opportunities available, start at the bottom, and work their way up.
Get Your Start-Up Off to the Right Start
Recent reporting that about eight in 10 start-ups fail inside their first year and a half could be discouraging for aspiring entrepreneurs. Yet, there are some tried-and-true ways, as well as a few color-outside-the-lines methods that can improve the odds of seeing your own new business grow and thrive.
---Remember to build a strong team, one comprised of people whose skills you will need to establish, and develop. Accept assistance and advice from colleagues, friends, and family, and don’t try to solve problems and forge your way through storms alone.
---Make sure you’ve thought through and executed a comprehensive business plan, one that provides a roadmap to where you want your company to be. The better you understand your company’s potential customer base, mission, goals, and overall philosophy, the better equipped you will be to direct its current and future operations.
---Understand your business’ cash flow and financial structure. Set aside enough funds to be able to cope successfully with setbacks, and be prepared to exercise appropriate oversight.
---Cultivate flexibility. This means staying aware of the business and cultural climates in your market sector and being able to abandon outmoded ideas and turn your goals around quickly to maximize your odds of success.
Some entrepreneurs add a few additional ideas:
---When you recruit, don’t necessarily hire based on resumes and academic records, but instead focus on initiative. This passion will help drive your company’s achievements.
---Spread the word about your idea, even though conventional wisdom encourages entrepreneurs to vouchsafe new ideas. Remember that your unique selling point is your execution of the idea, not necessarily the idea itself. Discussion invites refinement via input from talented new staff and supporters.
---Be persistent. Remain focused and don’t worry too much about appearing overeager. Your determination and drive will see you through any rough times that may lie ahead.
Important Considerations for People Considering Crowdfunding
The success of Kickstarter has led to the creation of several other crowdfunding platforms. Entrepreneurs have begun seriously considering crowdfunding as a viable means of raising capital for their businesses. Crowdfunding offers a number of advantages for the new business, including building awareness and opening up new lines of capital. Many crowdfunding campaigns even earn press coverage, which provides free marketing. In addition, ideas can receive invaluable feedback, whether the crowdfunding campaign is successful or not.
At the same time, it’s important to consider the drawbacks of crowdfunding, especially the implications of a failed campaign. Almost all campaigns have an all-or-nothing approach, meaning that people receive no backing for a failed campaign, which could use up a lot of time and resources. In addition, campaigns generally stay on the same platforms even if they fail, which could damage a reputation in the future.
If the campaign is successful, the benefactor must have the capacity to send rewards within months of the end of a campaign. Backers do not want to wait years for their return. Sending rewards costs money and time, making it imperative that entrepreneurs plan rewards carefully. Too often, individuals end up with no money for the intended project after fulfilling reward obligations.
Important Considerations for Entrepreneurs Working from Home
According to Forbes, more than half of American small businesses are based in the owners’ homes. In fact, some of America’s most notable companies began at home. When considering following your entrepreneurial dreams from your home, keep the following tips in mind:
---Protect ideas and products with copyrights and patents. While a home-business owner may consider this step unnecessary, these protections will prevent a larger company from offering the same product.
---Register the business and check on zoning laws. While the company may keep a low profile, the regular comings and goings of clients, partners, or employees may annoy neighbors, who could shut the business down for noncompliance.
---Create a dedicated home office and act as you would in a professional setting. In addition to a specific work area, create and follow a work schedule so that you do not become distracted by household chores.
---Keep interactions with clients professional. You can rent meeting rooms to avoid having strangers in your home. If you do schedule meetings at your house, make sure it is tidy and free of distractions.
Training Classes at Worldwide Express
A prominent reseller of express shipping for UPS, Worldwide Express devotes considerable resources to training its sales and account management teams. Here is a quick look at three of the classes offered by Worldwide Express:
Basic Sales and Account Management Training
The first step for new employees throughout the United States, the basic training course takes place at the company’s corporate headquarters in Dallas, Texas. Participants learn about the company’s products, sales presentations, time management, prospecting, and more.
Level II Training
Once employees complete basic sales and account management training, they can enroll in an advanced level II course, which covers topics such as higher-level sales techniques and in-depth product knowledge. Many participants use the course as an opportunity to reconnect with colleagues from across the country.
Once an employee accepts an offer to lead a local market office, he or she typically attends a management training class. Participants in management training classes explore a variety of topics, including revenue management, business planning, recruiting, and training.
SHIFT Freight Names Worldwide Express 3PL Partner of the Year for 2013
In May 2014, less-than-truckload shipment carrier SHIFT Freight named Worldwide Express its 3PL Partner of the Year for 2013. Based on a comprehensive evaluation of areas such as overall performance metrics, operational efficiency, and strategic alignment, SHIFT acknowledged its collaborative partnership with the global freight and package shipping company, which produced consistently high sales figures in 2013. Together, the two companies offer clients highly customizable shipping options and work hard to provide dedicated customer service at the local level.
Located in Southern California, SHIFT Freight works exclusively with 3PLs, or third-party logistics providers, to move large freight shipments throughout the United States. Over the years, SHIFT has earned a reputation for its top-quality customer service and innovation.
Headquartered in Dallas, Worldwide Express currently works with some of the top international carriers to oversee more than 13 million shipments annually. In less than two decades, Worldwide Express has grown into one of the largest authorized resellers of express shipping for UPS in the United States.