Experiential Marketing Trends Expected To Dominate In The Coming Days
The primary purpose that experiential marketing serves is to connect the brands with their customers by creating relevant personal memories through live experiences. What was considered to be an afterthought in traditional type marketing has now become a key component in a growing number of advertising campaigns and is predicted that this number will continue to push up in the coming days. Here are some of the trends those are expected to dominate the world of event marketing in the coming days.
As modern event marketing technology primarily focuses on meaningfully impressing the customers for real conversions that a brand can count upon – quality is now preferred upon quantity and this focus upon quantity is certainly one of the major drawbacks of traditional type marketing techniques and methodologies. There is absolutely no doubt that traditional marketing tools can potentially reach a very large number of customers but that hardly happens in reality and the number of potential customers actually reached could never be exactly counted. In contrast experiential marketing provides the marketers a realistic impression count that is based upon direct engagements and gives them a chance of increasing those numbers by improving the quality of the engagements. No doubt, expectations regarding the realm of this type of marketing are going up and that is certainly a challenge that experiential marketers are going to face in the coming years.
There is a major change in the behavior of the new generation of customers and as they are expected to spend more than 100 billion dollars this year they are certainly the main target for most brands. But at the same time they are also pretty choosy as customers and are certainly a lot more impulsive than the previous generations. It has now become extremely important for modern event marketing strategies to consider the fact that these Gen Y customers are also more inclined to become a part of a brand if they are provided with a chance of direct interaction and naturally more emphasis should be put upon experience as a necessary and primary marketing tactic for the companies. This year experts are also expecting to see increased collaboration between experiential marketing and public relation companies as creating a better awareness and growing popularity of social media platforms is also heavily contributing to this technological evolution.
If we consider our personal experiences and also the way the industry is currently moving on, experiential marketing is expected to be the new form of market research in the coming days. As marketers and brand ambassadors will be directly interacting with the consumers – quickly gathering live information from those engagements will be much easier for the companies that will play a vital role in better understanding consumer behavior in the long run. Leveraging marketers and brand ambassadors to data collection through experiential marketing campaigns is no doubt a valuable addition to modern brand and product promotion technology and in comparison to traditional research methods it is also incredibly more affordable. As a matter of fact this type of event marketing technology offers numerous new and different opportunities to real time market research and this is certainly expected to grow to higher levels in the coming days.
ABOUT THE AUTHOR
Clint Barton is an event marketing expert and is known to offer some amazing tips on the subject for the general public in the many informative articles that he writes. He recommends EliteMG.com as the best service provider to trust with all your event & experiential marketing needs.