1. Discovering what could be done to answer the Exam Question*

*The Exam Question is that question that best describes the challenge or opportunity and for which strategy or plans need to be built.

The Discovery Framework contains 11 Modules. The following order explains the sequence within which we start to understand the context, the current reality

The 11 Modules In Detail

Scroll or click through each of the modules below to get a sense of the structured logic. Think of them as interconnected conversations between the team - with no outcome or bias in mind. There are many supplementary elements to this but this framework gets us to consider the baseline and from there we can build.

  1. First Question - What are business goals and objectives?
  2. What Is The Business Environment? What assets, processes, systems and resources describe your business today?
  3. Stakeholder Analysis - Who are the main stakeholders who see these assets and may be contributing to our success or causing us problems?
  4. Market Insights - What are these stakeholders thinking that we need to know if we are to achieve Number One above?
  5. Customer Profiles - Who are our key customers, users or beneficiaries?
  6. Customer Insights - What are they thinking that we would say are the key insights that we have.
  7. Possible Futures - What future scenarios can we imagine to ensure a valuable and sustainable existence.
  8. Culture & Value - What is the make up of the business in terms of what we stand for or care most about and what implications have emerged.
  9. Management Models - What are the decision criteria emerging from the above.
  10. What are the operating and cultural implications given all the above if we stand to meet what we have imagined within Module Seven above?
  11. The Planning Approach - What are the timings and milestones in the teams mind?

The 1st Framework Within the 4D Approach