6 Principles of Design

The 6 principles of design.


Basically where one side doesn't overrule the other, meaning that the sides are equal. You don't want the left to be fully decorated but the right to have nothing at all. You don't want the top to have more things then the bottom. You want it to be equal.

An example would be a picture with the left the same as the right.

A non-example would be where one side has more of one thing then the other


This is the distance between items on a page. This is used to demonstrate a relationship or a lack of relationship between elements.

An example would be a caption on a picture that relates to the caption. For the picture below, you could write, "Two puppies running." That would be an example of a caption to a related picture.

A non-example would be putting a caption with an unrelated photograph.


Related items should be justified the same to emphasize their relationship to each other.

An example would be the information in the birthday card for where, when, and the R.S.V.P would all be centered due to their relationship to each other.

A non-example would be a pencil sticking out of a box, therefore it being out of alignment with the other pencils.


Where you repeat fonts, color scheme, or graphics.

An example would be beginning each sentence with the same words.

A non-example would be a different colored heart in a series of green hearts.


An example would be white text on black paper.

A non-example would be no contrast at the top but a lot at the bottom.

White Space

Blank or negative space on a page to give the reader's eyes a break. White space does not have to be white.

An example would be text that does not touch the end of the paper. Basically, text that doesn't reach the end of the paper.

A non example would be where it ends at the end of the paper.