Unilever pilots multi-brand advertising with YouTube beauty channel
All Things Hair: Unilever channel on YouTubeUnilever has created a YouTube channel stuffed with make-up tutorials from well-known video bloggers as a platform to advertise a variety of its hair brands.The channel, known as 'All Things Hair', marks the primary time that Unilever has publicized multiple brands as a part of a similar campaign. The brands concerned embrace Toni & Guy, Dove and VO5.
The channel uses Google information to see what hair recommendation girls ar checking out. It then forwards these queries on to a team of video bloggers WHO produce tutorial films.
The bloggers have already got substantial followings on YouTube. 2 of them – Zoella and Tania – have over one thousand thousand followers every. The bloggers, WHO ar from the united kingdom and North American country, ar paid by Unilever for his or her contributions.
Razorfish created the construct and designed the YouTube channel, that remains in Beta testing. the ultimate version can enable viewers to get any featured merchandise with a click.
The project was created by Julie Barnes and Kathrin Burckhardt. Malin Hanås was the inventive director. Mindshare Britain & North American country handled the media coming up with and shopping for.
Razorfish has been operating with Unilever since 2008.
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