By: Miki Coffey
What does an Art Director do? A director of interpretive art in advertising and marketing, translates messages, concepts, and ideas into imagery for a variety of purposes.
Average Day of an Art Director
- Create concepts and develop the look and feel for the ‘big idea’ for broadcast, print, online or whatever other mediums come to mind as a great vehicle to tell the story and capture audience attention.
- Choose the visual aspects and elements to tell the story.
- Create layouts for the ad design.
- Work with photographers, producers, account people to arrange the production of the campaign for all mediums.