Brand Image/Positioning:

Young, prestigious, artistic, modern, sleek, convenient, creative, premium.

Positioned with higher price than PC's but fully loaded with programs young adults look for.


Window based PC's and Android based tablets.

Windows tablet that just launched.

Linux for computer and program savvy customers.

Brand Equity:

Continue its student discount pricing for high school and university students.

Provide programs and features that fit customers' needs and modify those that fail to do so.

Continue its consumer-friendly, service-oriented retail spaces.

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