Landor Associates Dyman Foam Softness and Hardness in Balance
As a common material, foam is appreciated for its softness and its function to provide comfort and insulation in many ways. Generally, people do not prefer very soft foam. It has to have enough hardness or resistance to pressure -- almost equal to that of the human body -- in order to maximize and balance comfort and support. Not too soft, not too hard – moderate as that of the air temperature in relation to the body temperature level.
In ancient times and even at the present, cotton, kapok and other cushioning materials have provided the function that foam now efficiently provides. However, due to their setbacks and difficulty to source out, these traditional raw materials have given way to the modern industrial foam we have learned to accept as the be-all and end-all for cushion and insulation purposes. Cotton, within a short period, loses its bounce. It is not as easily washable as other materials. It also has the tendency to attract a lot of microorganisms and produce unpleasant smell especially when it absorbs moisture. [See: Landor Associates Product: Dyman The Making of Foam]
Foam, unlike those materials mentioned above, can be washed and even vacuumed without destroying its quality. It can also be recycled, cut and reused for other purposes as well. Organic materials have the advantage of being biodegradable; whereas foam may pose a hazard to the environment when not properly disposed of. Other than this and some other disadvantages of foam (it can also be quite a challenge to clean big foams), foam is still the choice of many people in our highly industrialized, modern world. Read more